Let’s explore the best email marketing services. Here is a roundup of the best email marketing tools to help you run a perfect email campaign.
Even though many consider email as being obsolete, it is still the most effective solution for connecting with the audience and keeping them updated with the latest content on a regular basis.
This is where Email marketing becomes one of the basic principles of an internet marketing strategy. Frequently it is the only evergreen marketing tool available for bloggers and webmasters.
Emails in email marketing can be categorized into two types, one is Transactional email and another is Direct emails. Read more about the same here[1].
Before we dig deep into the details of the best email marketing services, lets first understand how you should select an email marketing service for your usages.
How to Select The Best Email Marketing Service
You should consider the following points in order to select the best email marketing software for your marketing campaigns.
- Price: The email marketing service should justify their plan and offerings and it should be in your budget. Higher the cost, the bigger the advantages rule does not apply here.
- Easy to Use: The service should be easy to understand and use, it should have an intuitive dashboard.
- Form Builder: It should offer a drag and drop email template builder.
- A/B Testing: You should look for the A/B testing functionality in the Email Heading, Subject, Body.
- Automation: The email marketing tool should offer complete email automation.
- Integration: It should allow you the integration with popular CMS like WordPress, e-commerce integration, Social Media integration, etc.
- Analytics and Reporting: The email marketing platform should offer a great analytical dashboard and allow you to create various customized reports.
- Pre-made Templates: Last but not least, it should offer various pre-made email and automation flow templates to use with customization.
To help you find the right email marketing software, I have researched and analyzed the best options out there. Here is a comprehensive list of best email marketing tools that will help you pick the best email marketing services.
10+ Best Email Marketing Services & Software [Reviews and Compared]
Email marketing is always considered as one of the most important and primary strategies to promote your product and services. The following list of best email marketing tools will help you to grow your services exponentially.
#1. AWeber
The first email marketing service on this list is AWeber. It is quite a popular email marketing software offers premium services at a very economical cost.
Aweber is in the market since the 90s and working with many market leaders. It offers all the basic email marketing features you expect. Though, in the comparison of other email marketing tools, it lacks the advanced features like fully automation in the campaigns.
Aweber offers a variety of sign-up template forms that are easy to customize. You can also take advantage of A/B test functionality while using the sign-up forms.
You can choose a 30-day free trial with AWeber. It starts at $19 per month for up to 500 subscribers. One needs to pay additional costs when the number of subscribers increases.
- Free Trial: Yes (30 days)
- Starting Price: $19 per month
[button-blue-s]Get AWeber Now[/button-blue-s]
Read more: Best AWeber Alternatives for Email Marketing: Grow Your Subscribers
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#2. MailChimp
Another popular and one of the best email marketing services on this list is MailChimp. It is the best free email marketing service recommended by pro bloggers and inbound marketing professionals.
Their new user interface is quite intuitive and easy to use. MailChip also offers many premium features i.e. various email templates and a template customizer with their free plans.
MailChimp’s advanced automation feature lets you manage your email marketing campaigns with ease. It will let you have up to 2,000 subscribers in the free plan and you can send up to 12,000 emails per month (with a caping of 2,000 per day) using the free plan.
- Free Trial: Available with the free plan
- Starting Price: $10 per month post free usages
[button-blue-s]Get MailChimp Now[/button-blue-s]
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#3. ConvertKit
One of the best email marketing services you can use to run a campaign. ConvertKit offers many advanced automation features with a clear and clean interface.
If you are a writer, offer them a free chapter of your upcoming book as an incentive and tell them to first sign up. However, with AWeber or MailChimp do not offer such functionality.
ConvertKit lets you create a text-only (rich-text based) email to create a personal engagement with your readers. It also allows you to create beautiful emails or you can use an email template they offer.
Above all, it works nicely with every popular service like Gumroad, Zapier, OptinMonster, WordPress, Leadpages, and others.
With its 14 days free trial period you can explore its variety of features. Convertkit lets you send unlimited emails with all their plans that start from $29 per month for up to 1000 subscribers.
- Free Trial: Yes (14 days)
- Starting Price: $29 per month
[button-blue-s]Get ConvertKit Now[/button-blue-s]
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#4. Constant Contact
The next best email marketing software on this list is Constant Contact. With their intuitive interfaces and great features to manages your subscribers/contacts, they offer also advanced automation functionality.
Their dashboard offers various insightful pieces of information about the unsubscribers, inactive contacts, bounce rate and more.
The real-time reporting feature lets you know the number of links that are being clicked and who reads your email when you send them off.
Constant Contact also offers a large number of HTML Templates with customization, excellent delivery rates and much more.
However, they are unable to offer a great A-B testing tool. In addition to that other features of Constant Contact like surveys, coupons and anniversary/birthday Emails are quite a bonus which comes with its Plus Plans.
- Free Trial: Yes (60 days)
- Starting Price: $30 per month
[button-blue-s]Get Constant Contact Now[/button-blue-s]
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#5. Benchmark
This free email marketing service is highly recommended for beginners. Benchmark is a powerful yet simple email marketing tool that lets you create beautiful email messages for your campaigns. It offers an advanced email template customizer to let you create beautiful emails.
Benchmark will not disappoint you if you are a big fan designer emails, however, its sign up forms design might not be as per your expectation.
Benchmark offers a free account with limited automation features and lets you unlock all the advanced features like web event tracking and Facebook app integration after you opt for the paid plan.
- Free Trial: Available with the free plan
- Starting Price: $13.99 per month post free usages
[button-blue-s]Get Benchmark Now[/button-blue-s]
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#6. SendInBlue
Another powerful email marketing platform on this list is SendInblue. It offers services to large companies like an e-commerce store.
Sendinblue has three services i.e. Email Marketing, SMS Marketing, and dedicated IP with their individual plan packages. With the integration of these services, it also allows you to sent transactional emails and SMS like receipt of online shopping from your store.
Their drag-and-drop email template builder lets you create emails in no time. You can also choose an email template of your choice from a variety of pre-made templates available.
- Free Trial: Available with the free plan
- Starting Price: $25 per month
[button-blue-s]Get SendInblue Now[/button-blue-s]
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#7. MailerLite
The next email marketing tool on this list is MailerLite. It offers some great features like a dynamic email template which makes MailerLite stand out from the crowd.
A dynamic email template lets you show user-specific content in the email, which can help you create more personalized emails for your readers. In addition to that, you can schedule emails to your subscriber’s time zone.
With their paid plan you can take advantage of advanced automation features as well. MailerLite offers you to send bulk emails as well which makes it a bulk email marketing software.
- Free Trial: Available with the free plan
- Starting Price: $10 per month
[button-blue-s]Get MailerLite Now[/button-blue-s]
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#8. MailJet
This [MailJet] is another popular email marketing software that offers free and paid services. You can use MailJet as a single tool for sending all your emails.
MailJet allows you to create beautiful emails using its easy to use drag and drop editor. It also lets you tack track, sends and delivers both transactional as well as marketing emails. That makes MailJet a great alternative to MailerLiet.
Their tools like dashboard, reports, drag and drop template editor need a significant makeover. They also offer features like automation with auto-responder, email segmentation, and A/B testing, etc. with the premium plan.
- Free Trial: Available with the free plan (200 emails per day)
- Starting Price: Starts from $8.50 per month
[button-blue-s]Get MailJet Now[/button-blue-s]
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#9. Campaign Monitor
Another enterprise based email marketing tool one should consider for large scale email campaigns is Campaign Monitor.
It offers an attractive Drag-and-Drop newsletter editor along with a large number of web-ready and mobile HTML templates. A-B Testing, Campaign automation, and Social integration with some advanced functionality are also available.
Their insightful analytics and round-the-clock customer support make their premium plan justifiable. In addition to that, a structured pricing system is another advantage of using Campaign Monitor.
- Free Trial: Available (for up to 5 subscribers)
- Starting Price: Starts from $9 per month
[button-blue-s]Get Campaign Monitor Now[/button-blue-s]
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#10. Active Campaign
Another popular alternative for email marketing tools Active Campaign enables you to handle CRM and Automation together in one place.
It offers a broad choice of features and functionalities your marketing such as automation, A-B Testing and RSS triggered auto-responders or anniversary/birthday/event-based ones.
The features that set Active Campaign apart from the others are free hosting of images, D-and-D interface, event-triggered email or action marketing campaigns along with segmentation.
In addition to that, you can manage your sales processes and automation too with Active Campaign, which also makes it easy to manage marketing campaigns and contacts.
- Free Trial: Available (2 weeks)
- Starting Price: Starts from $9 per month
[button-blue-s]Get Active Campaign Now[/button-blue-s]
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#11. GetResponse
An easy to use and understand email marketing tool, GetResponse, you should explore if you just started your campaigns. This email marketing software is recommended by many industry experts for beginners and for pro bloggers.
It offers an extremely easily usable interface to establish your marketing campaigns.
Its most used features are; access to more than 1,000 stock pictures (all free), 500 HTML email scheme templates, Inbox preview for free, landing pages, A-B testing, and autoresponders.
These features and its easily usable interface make it one of the most popular Email marketing tools in the market.
- Free Trial: Available (30 days)
- Starting Price: Starts from $15 per month
[button-blue-s]Get GetResponse Now[/button-blue-s]
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Wrapping Up the List of Best Email Marketing Services
I hope you find a comparison of the best email marketing services useful. I have personally used all these services for me and/or for my clients, and most of them are quite up to the mark.
However, I have some favorites among them which I would recommend you to definitely explore. If you are just starting with your email marketing campaigns, you should go with the MailChimp.
And if you are planning to scale up your campaigns you should give Constant Contact and ConverKit a try.
Have I missed any email marketing tool here? Do you think I should add other email marketing services tools in this list, let me know?
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